A Viennese Fairytale

The History of the K. u. K. Hofzuckerbäckerei Demel
Demel Aushängeschild
Vienna's first address for fine pastries

It was in 1786 across the now former Royal & Imperial Hofburgtheatre that confectioner Ludwig Dehne opened his confiserie, which almost instantly flourished into a success story. By the time the confectionery became the Demel that we know and love today in 1856, it had already become a hotspot among aristocrats and Vienna’s bourgeoisie.

Whether it was young Emperor Franz Joseph I., who would write love-letters about the large variety of treats or his Elizabeth, who could not get enough of the famous violet-sorbet – Demel became a pilgrimage site for those with a sweet tooth and kept its status even after the fall of the monarchy. Anna Demel, the first woman to ever receive the title of ‚Councillor of Commerce‘ in 1957, strictly guarded and assured that the old standards and traditions were kept, and so Demel continues to be a portal to monarchic times until today.

After Anna’s death, it was her son-in-law Baron Federico of Berzevicsy-Pallavicini who, with his fascinating window displays and playful designs, shaped Demel’s visual appearance, which – along with numerous ‚Wiener Wekstätten‘-motives, are still preserved and visible on some of Demel's packagings.

As of 2002, the internationally renowned DO & CO group is proud owner of the historical establishment and continues its operations traditionally according to Anna Demel’s wishes.


A typical Viennese Café is far more than a venue where one simply consumes - it is an extension of one's living room.

Indulge at Demel

Demel's cakes, coffee and delicacies
Delightful moments in a historically rich athmosphere. At Demel you can find everything to satisfy your sophisticated taste buds.

DEMEL'S BAKERY -  HANDMADE WITH LOVE. Whether coffee or hot chocolate, the famous Doboscake, tempting cream slices, tea biscuits, ring cakes or strudel - all are handmade, baked and decorated with love and made for the perfect visit at this famous confiserie with the fairytale-like flair of former imperial times.

Peek into the open bakery, where the curious visitor can look over the shoulders of our master craftsmen and -women. From dawn 'til dusk, passionate hands are busy stretching paper thin apple strudel pastry, glazing Demel's Sacher cakes and composing grogeous decorations.

DEMEL'S DELICACIES. Wiener Schnitzel (escalope) or sausages with mustard? Fresh bread with Norwegian smoked salmon, Kaiser ham, or smoked duck breast? Within our walls, you will find everything a true Viennese heart dreams of. Next to the traditional Anna Demel cake and Punschkrapfen, we offer both, warm and cold cuisine. Whatever you prefer.


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Demel's Menu Cards

Breakfast, heavenly cakes and the finest sweet and salty treats.


"Has...chosen yet?" Enjoy your delicious coffee or Demel's home made hot chocolate alongside our well-known Anna Cake, Strudel and much more. Hand made, baked and decorated with love.


From Demel's Kitchen

Let us spoil you with freshly prepared soups, cold & hot, sweet & salty delicacies such as Wiener Schnitzel and "Kaiserschmarrn" from our kitchen!

Demel's CAFÉ

„Has...chosen yet?“ 
Kaffee & Apfelstrudel

Across the Viennese Kohlmarkt and through the originally kept portal, one arrives at the former "Smoker's salon" as well as the spacious salons on the 1st and 2nd floor.

Demel has always been a hotstop for the aristocracy and bourgeoisie. When seasons changed and the air turned cold, it was practically mandatory for any trendy lady to stop by at Demel and order a hot chocolate.

"Has...chosen yet?"

Just like 200 years ago, guests are accordingly referred to in third person when asked for their wishes. The female staff is lovingly called Demelinerinnen by the Viennese. Today, as back then, the Demelinerinnen are dressed in primarily black uniforms with a dash of white. The cultivated impersonality is considered one of Demel's many trademarks - a combination of discrete politeness with the slightest suggestion of distance, which came to be after the discontinuance of aristocratic titles and can only be found at Demel.

At Demel, one meets up with acquaintances and friends, goes on dates or initiates business affairs. Of course, it is not uncommon to come alone and enjoy a coffee in comfortable solitary, while studying the provided newspapers or watch the hustle on the streets of Vienna's famous Kohlmarkt.

Demel Shop Vienna

Kohlmarkt 14, 1010 Wien

Empress Sisi already loved to indulge in treats from the K.u.K Hozuckerbäckerei - obviously the young empress did not shop at the confectioner on Kohlmarkt herself, but had her beloved candied violets - among others - delivered to the Hofburg (Imperial Palace) by Mr. Demel himself.

The less privileged Demel fan will, however, not be dissapointed within the historic walls of the Demel-Shop, where they can find a selection of diverse products, which have been carefully poured by hand, filled and formed with love for more than 200 years.

Classics such as chocolate cat tongues, candied violets, tea biscuits, as well as numerous confectionery- and nougat mixes in gorgeous decorative boxes, Demelcakes and Demel's Sachertorte can be found at the shop and tempt even those with the smallest sweet tooth.

No time to drop by at our shop at Kohlmarkt 14? Visit our online-shop here!



The Demel language
The spirited waitresses at Demel. Often referred to as the last keepers of real Viennese traditions.
"Will the lady dust herself?"
The Demelinerinnen’s question when serving sugar-indigent pastries.
"Has...chosen yet?"
The Demelinerinnen’s traditional greeting. Just like 200 years ago, at Demel guests are accordingly referred to in third person when asked for their wishes.
"What would the empress say!"
Was exclaimed when a scandal among the aristocratic circles was revealed.
Similar to brunch. A breakfast which was taken at 10 a.m. and would usually entail the nature of the average lunch. Carl Demel, for example, would always have a Steak.
"Quickly, the scroll bar!"
was exclaimed when demonstrations took place in the first district. The shared sentiment was fear and nervosity during such deployments. If the 'hordes' seemed to be mostly gone, a brave Demelinerin would walk outside, look left and right before telling the servant to roll out the scroll bar again. "What a time!"
"Tataráta apple strudel, tataráta pear strudel!"
the Demel ladies said, when the conversation was becoming too long.