Confectionery Art
since 1786
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Roses are Red, Violets are Blue, Sugar is Sweet and so are You!

Candied Violets for your loved ones.

Empress Elisabeth's favorite treat: natural, handpicked violet blossom leaves delicately candied with the finest sugar. <3



Across the Viennese Kohlmarkt and through the originally kept portal, explore what Demel’s wonderful world entails.

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Demel's Cakes

Whether Demel's Sachertorte, Apple Strudel, the famous Annatorte or our Fächertorte - choose your most favourite seasonal cake directly from our continuously changing display case selection at Kohlmarkt 14 in Vienna.

©Robert Kalb


From tea biscuits and cakes to seasonal specials. Those who like treats are on the right lead.


"HAS...CHOSEN YET?"Savoury or sweet? You would like to know exactly what the fabulous world of Demel’s menu entails? Click here!

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Whether birthdays, weddings, corporate events or "just-because", our talented confectioners will turn your dreams, ideas and wishes into magnificent reality.


Demel's Apfelstrudel

The secret behind our beloved Apfelstrudel. Whatch our Demel pastry chefs while they perform the perfect Strudel Dough Stretch!


Demel's displays: Almost impossible to des-cake!


Demel’s store display can be considered a true piece of Vienna. It was the winter of 1933 when Baron Federico Berzeviczy-Pallavicini first stepped foot into the establishment on Kohlmarkt. The artist, who Josef Hoffmann once referred to as “the last romantic”, married Klara Demel, significantly shaping Vienna’s cityscape henceforth. During the war he first emigrated to Italy, then America in order to further develop his artistic career. After his return he immediately commenced staging store displays as Vienna had never seen them before. This tradition has since continued – at times even provocatively, when concerned with certain events of the day. To this day, the store displays exhibit the increasingly forgotten confectionery art – carefully designed and crafted by our confectioners and our creative industrial design team.